Pay-per-click (PPC) advertising is what it sounds like. Pay-per-click marketing is a strategy of generating clicks to your website via search engine advertising as opposed to “earning” such hits naturally.
Do you recognize the yellow-labeled sponsored advertising that is regularly shown at the top of Google’s search results page? This is known as pay-per-click advertising (specifically, Google Ads PPC, which we shall go over in more detail below).
Here’s how it works: You pay the search engine a small charge each time your ad is clicked, sending a visitor to your website. When your PPC campaign is well-designed and running well, that price becomes unimportant since the visit is worth more to your organization than the cost of the visit. Adopting PPC is a no-brainer if you pay $10 for a click that leads to a $300 purchase.
Finally, pay-per-click marketing is advantageous to everyone:
It is beneficial to searchers – Statistics show that searchers are more likely to click on sponsored search ads than any other type of digital advertising. This implies that people don’t mind being promoted as long as the products and services are relevant to the needs of the searcher. Because we use search engines to locate items and services, the results, which include advertisements, are typically extremely relevant to our query. Furthermore, Google has developed an incredible system to guarantee that PPC advertising is relevant to the user’s needs.
It is advantageous to advertising – Advertisers are given a once-in-a-lifetime chance to send their message to an audience that is actively and particularly seeking their goods. Because searchers indicate their intent with their search queries, advertisers can measure the quality of traffic generated by search engine clicks.
It benefits search engines – PPC enables search engines to appeal to both searchers and advertisers simultaneously. Their user base is made up of searches, and they make money through advertising. The engines’ primary goal is to generate relevant results while simultaneously offering a highly targeted, revenue-generating advertising channel. The benefit of PPC marketing by a digital marketing agency is that Google (and other ad networks) reward high-quality advertising above the highest bids for that ad spot (meaning the ads that are most popular with users).
Is Pay-Per-Click Advertising a Good Fit for You?
As previously said, PPC advertising offers a one-of-a-kind chance to:
Increase Your Customer Base – Connect with searchers who are actively seeking items and services similar to yours, and match their requirements by providing a relevant offer to their search query.
Produce Leads at a Low Cost – Pay-per-click marketing is a very efficient method of bringing interested visitors to your website since it allows you to reach leads and prospects while they are researching and ready to buy. Furthermore, search engines will reward you with an algorithmically created discount in exchange for making their visitors happy.
The fact is that pay-per-click marketing may help almost every sort of business, whether you want to sell products through an e-commerce website, generate leads for a service-based or software firm, increase brand awareness, or even drive foot traffic and phone calls to your local shop.
You should follow a few best practises to get the most out of your pay-per-click marketing approach.
Pay-Per-Click Advertising Keyword Investigation
Keyword research for PPC is time-consuming, but it is also necessary. The following terms should be included in a good PPC keyword list:
Relevant – You don’t want to pay for Web traffic that has nothing to do with your business. You want to choose keywords that have a high PPC click-through rate, a cheap cost per click, and a high-income potential. That is, the keywords for which you bid should be directly related to the products or services you offer.
Extensive – Extensive keyword research should include not just the most popular and often searched phrases in your field, but also the long tail of search terms. Long-tail keywords are less common and more exact, yet they account for the overwhelming majority of search-driven traffic. They’re also less competitive, which means they’re cheaper.
Expansive – You want to regularly update and enhance your campaigns, as well as promote an atmosphere in which your keyword list changes and adapts.
John Adams is a technology enthusiast, always looking to explore the current trends and releases. He usually blogs about programming and digital marketing, which are topics most relevant to his field of expertise. Travelling and sharing personal experiences through writing is his favorite hobby.
Last modified: April 1, 2022